Energy efficiency is on your clients’ minds. Shouldn’t it be on yours?
Energy efficiency and “green” have become part of the American lexicon and part of the thought process for many U.S. homebuyers and sellers. Consider this:
- The National Association of REALTORS (NAR) 2007 NAR Profile of Buyers’ Home Features Preferences reported that 46 percent of all buyers consider that energy efficiency is very important, and another 46 percent consider it at least somewhat important.
- A survey conducted by NAR in March of 2008 indicated that 87 percent of REALTORS think energy efficiency is the most important aspect of a “green” home to their clients.
- National Association of Home Builders (NAHB) research released in early 2008 indicates that clients are willing to pay for efficiency. Over half of those surveyed said they were willing to pay between $5,000 and $11,000 more for a home with lower utility bills.
Whether buying or selling, it’s good business for REALTORS to highlight the energy-efficient features of a home. As an informed dfwEALTORS member, you can guide clients through marketing or buying an energy-efficient home. One that will ultimately provide better customer satisfaction; reduce monthly utility bills for the homeowner; and, if you know how to market it, command a higher asking price at resale!
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Become the real estate resource for all things green!
To assist in that process dfwREALTORS.com - The MetroTex Association of REALTORS and NAR have created the NAR Green Designation Course. For more information visit the Green Designation Elective site. (NAR`s Online Green Designation Residential Elective Course is not MCE approved).
Additionally, dfwREALTORS has compiled a series of articles, REALTORS online resources and client handouts in an effort to support our REALTORS members in going green!
Articles and online resources for REALTORS
Online resources for "green" consumers
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